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Kritika

Kritika Ahuja

Partner, New Delhi, INDIA

Flexible Electronic & wearable Business Development Expert

Kritika holds a Bachelor's in Information Technology and a Postgraduate Programme in International Business. With over 16 years of experience in India, she excels in technical sales, client management, and B2B marketing. Her expertise includes market entry and expansion, focusing on products like Printed Electronics, Wearables, and Technical Textiles. She's known for her strategic thinking and strong business ethics.

About Kritika

Bachelor of Engineering (CITM, Faridabad, India) with specialization in Information Technology.

 Post Graduate Programme in Management (IMT-CDL, Ghaziabad, India) with specialization in International Business.

With over 16 years of professional experience in India, in technical sales, client account management, product demonstrations, B2B Marketing , Business Development. Key strengths- People centric approach, strategic thinking, long-term customer relationship management, strong business ethics, expert in Market Entry, Penetration, and expansion, in B2B space.

Having experience in marketing Metallic Filter Elements, Filtration Media, Technical Textiles ( Heat Resistant, Electro-conductive, Anti-static), Additive Masterbatches, NIR spectroscopy sensors. Having sound understanding of Printed electronics and experience in marketing Printed Heaters, Printed Pressure Sensors, Battery Monitoring Solutions using Printed Pressure Sensors to the Automotive, Textiles, Rechargeable Battery manufacturers in India. 

Established contacts in following industries:

Film-BOPP/BOPET/CPP; Textile players- Fiber, yarn, fabric, wearables, home textiles; Automotive – OEMs, Tier1,2; Automotive Glass manufacturers; Home appliance makers; Packaging companies; Food and Beverage; Retail Tech ( Retail Technology); AgTech ( Agriculture Technology); Automotive seating and electrical systems.

Expertise

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